AUTHOR
- Rick Bragg at the Louisiana Book Festival tells his stories of what is like to be poor in the South.
BOOK
TV - Ben Bradley of the Washington post discusses blogs and the
media...
Books
Worth Reading:
1.
The Practice of Management - Peter
F. Drucker
2.
Beware of the Naked Man Who Offers You His Shirt - Harvey
Mackey
3.
City Politics - Private Power and Public Policy -
I. Forgot
4.
The Dominion of War - Fred
Anderson
5. Do-Gooders - Mona
Charen
6. Men in Black - Mark
R. Levin
7. Freakonomics - Steven
D. Levitt
8. The Murderer Next Door - David
M. Buss
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Top Nine Essential "Hot-Selling
Points" To Pre-Market your Book for Big Sales
by: Judy Cullins
Every part of your book can be a sales tool. When you include the
below tips, you will have a roadmap to follow to keep your writing
organized and compelling, and you'll sell more books than you ever
dreamed of!
1. Write for your one preferred audience. Not everyone wants your
book. Find out what audience wants/needs your book? What problems
does your book solve for them? Create an audience profile and keep
your audience's picture in front of you as you write. Ask yourself,
is my topic narrow enough? The Chicken Soup For The Teenager, For
The Prisoner, and other specific groups sold far more copies than
the original Chicken
Soup. To start, write a short letter to your audience telling
them why you wrote the book and what it will do for them. This
letter becomes part of your book's introduction.
2. Write a sizzling book title. Make it short and clever to sell
best. Long titles are hard to remember. Your title must compel your
audience to buy. You want your book's title on everyone's lips.
Those people become your 24/7 sales team because they are so
impressed. Today people want short titles, short chapters because
they don't have a lot of time to read. This is the number one
"Essential Hot-Selling Point" as laid out in Chapter Three
of the Write your eBook or Other Short Book Fast book.
3. Write your book's thesis if it is non-fiction. Write your
book's theme if it is fiction. Your thesis usually makes a judgment
and tells your book's number one benefit. Or answers the number one
question or solves the number one problem your readers have about
your topic. Sometimes your title is your thesis--the best of all
worlds. If fiction, you need to know your theme before you finish
your book. It also is expressed in a sentence and makes a judgment.
Perhaps your message is one of a general human condition. . For
example, "Women who persist and stay open to adventure and
opportunity can create a happy, satisfying life."
4. Make your front cover fit your book content. You have 5-10
seconds to hook your potential buyer. The cover and the title sell
more books than any other part. Bookstore buyers buy mainly by cover
designs. If you want an agent or publisher your title and subtitle
are vital. Use four-color and get professional design help.
For business, use colors like red, blue and maroon. For softer
subjects, use softer colors. Women like aqua, red, yellow, so
include those for their books.
5. Write a thirty-second "tell and sell." You only have
a few seconds to impress the media, the agent, the bookseller, and
the individual buyer. Include your title, a few benefits, and the
audience. Include a few sound bites that grab attention. You may
also want to compare your book to a successful one. "Passion at
Any Age" is the "Artist's Way" for seniors.
6. Write your back cover before you write your book. This is the
second most important sales tool your book has to offer. Here you
put compelling ad copy, benefits, testimonials, and a small blurb
about you, the author. If your potential buyer likes it, they will
buy on the spot. If they want more information, they will look
inside at the introduction and table of contents.
Reach out to opinion molders. After an initial contact of asking
for feedback, resend them the same chapter, the "tell and
sell," and the table of contents of your book. Ask for a
testimonial then. These influential contacts' testimonials will make
your back cover an important sales tool.
Your back cover becomes a precursor of your Web site sales
letter. .
7. Write your book's introduction. Include the problem your
audience has, why you wrote the book, and its purpose. In a few
paragraphs include more specific benefits, and how you will present
it (format). Keep it under a page. The biggest mistake authors make
is to tell their story in the introduction. Your readers want to
know how you can help them.
8. Create a table of contents. Each chapter should have a name,
preferably a catchy one. If your reader can't understand the chapter
title, then annotate it. Add some benefits or a sub title. In
Passion at Any Age, the author put the word "passion" in
each title to help brand the "Passion" title. Which
attracts you more? "Open Your Mind?" or "Attracting
Passion?" Often fiction doesn't name chapter titles, but for
the reader, it helps a lot.
9. Know your book's benefits. That's what sells your book. After
you create a list of 5-10 of them, keep them handy for the outside
sales copy--the stuff that gives people enough information to make
an intelligent decision to buy. Omitting these words and phrases
costs new authors book sales. Remember that features such as the
tips, quotes, side bars, and stories help explain what's in the
book, but they aren't strong sellers like benefits are. After you
know your benefits, you can quickly write your back cover, your
"tell and sell," and your web site or email sales letter.
Designing every part of your book to be a sales tool and a beacon
to writing a focused, compelling, understandable, and enjoyable book
is a must, before you write a single chapter. If your book is
already done, be sure to rethink these hot selling points for the
promotion you need to sell your book.
Judy Cullins ©2005 All Rights Reserved.
|
About The Author
Judy Cullins, 20-year Book and Internet Marketing Coach
works with small business people who want to make a
difference in people's lives, build their credibility and
clients, and make a consistent life-long income. Judy is
author of 10 eBooks including Write your eBook or Other
Short Book Fast, Ten Non-Techie Ways to Market Your Book
Online, The Fast and Cheap Way to Explode Your Targeted Web
Traffic, and Power Writing for Web Sites That Sell. She
offers free help through her 2 monthly ezines, "The
BookCoach Says...," "Business Tip of the
Month," blog Q & A at www.bookcoaching.com
and over 200 free articles. Email her at Judy@bookcoaching.com
or Cullinsbks@aol.com
|
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