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Dead Ahead: The Web Dilemma and the New Rules of Business

Dead Ahead: The Web Dilemma and the New Rules of Business

The visionary business strategy set forth in this dynamic guide defines and helps resolve the key challenges that all companies face as the Web becomes an integral part of doing business. Six new rules behind emerging Web business practices are revealed--strategies, tools, and concepts that companies can use to succeed in tomorrow's electronic marketplace. Lucidly written text details innovative ways to facilitate consumer behavior on the Web; create a Web game plan that fits business needs; resolve leadership, organization, and budgetary issues for Web strategies; establish a brand, gauge competition, internationalize Web presence; and invest in the right technology to succeed.


 

Travel Photography, 2nd edition

Travel Photography, 2nd edition

This new edition will help every photographer, whether amateur or experienced, to uncover new ways of taking exceptional pictures on the road. World-acclaimed travel photographer Susan McCartney offers both a definitive guide to honing skills as well as a business manual of expert tips for making each endeavor profitable. This new edition has been revised and expanded to cover: bringing equipment up-to-date; handling lighting; composing portrait, landscape, architecture, and location still life shots; planning and preparing for a travel shoots; editing; building a portfolio; working on assignment; selling to stock houses; shooting on location for businesses and corporations; and exploring opportunities on the World Wide Web. McCartney not only details the crucial steps in organizing a travel shoot and setting up equipment, but also reveals what to expect while actually shooting. She provides exciting self-assignments and sample itineraries to get started, as well as model releases in more than thirty languages. Packed with invaluable resources, business know-how, and inspirational examples of the author's own work, this book is indispensable to any photographer's work and career.


 

Money Secrets of the Rich and Famous

Money Secrets of the Rich and Famous

Fun reading for anyone who's intrigued by lives shaped by fame and fortune, the book blends biography, entertainment, and financial legacy, and includes rare photographs, documents, and illustrations and images of checks gleaned from private collections, most being shown publicly for the first time. "Reading about the rich is an international obsession. Michael Reynard's Money Secrets of the Rich and Famous provides for the first time a museum collection of bank checks and fascinating insights into the private lives of everyone from George Washington to Marilyn Monroe. A remarkable book." --Nancy Holmes, Editor-at-Large, Worth magazine.


 

The Artist's Quest for Inspiration

The Artist's Quest for Inspiration

Artists can experience a new awakening of creativity and add fresh meaning to their work by using the techniques found in this inspirational guide. A working artist who has coped successfully with the daily challenge of facing a blank canvas shares her methods for overcoming creative blocks, suggesting how to trigger inspiration through memories, play, and a variety of other ideas to increase sensitivity and broaden vision, including journal writing, travel, motivational exercises, and brainstorming with other artists.


 

Marketing Strategies for Writers

Marketing Strategies for Writers

A wizard at promoting his own work reveals the aggressive tactics needed for winning in today's highly competitive marketplace. He details the skills and strategies writers must master to promote themselves and their work, from researching the marketplace, to becoming lecturers, teachers, and experts in a particular field, to networking with editors and publishers, pitching to radio and TV producers, and marketing on the Internet. This invaluable guide goes beyond selling and marketing books and articles to take writing careers to new levels with these top-of-the-line resources.


 

Starting Your Career as a Freelance Illustrator or Graphic Designer

Starting Your Career as a Freelance Illustrator or Graphic Designer

by Michael Fleishman. For anyone who wants to establish a new career as a freelance designer or illustrator, here's the definitive resource! This valuable guide is packed with expert tips and success techniques for getting started, selling your work, promoting yourself, and even what to do once you're working. Up-and-coming freelancers will also discover practical guidance for creating a portfolio, making initial contacts, developing a financial plan, acquiring supplies and equipment, pricing work, and even marketing on the Web. Plus, special chapters are devoted to selling work to magazines, ad agencies, book publishers, greeting card companies, small businesses, and more. Beginning professionals, working professionals who want to make a change, and entrepreneurs who want to go out on their own will find everything they need in this friendly, easy-to-use guide. 6 x 9, 256 pages; Paperback, 80 b&w illustrations; ISBN 1-58115-199-3.


 

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Parenting the Strong-Willed Child

As parents and longtime child-behavior experts, Dr. Rex Forehand and Dr. Nicholas Long have devised a program to help parents of strong-willed children find positive and manageable solutions to their children's difficult behavior. Their book, Parenting the Strong-Willed Child, is the first self-guided program for managing disruptive young children that is based on a clinical treatment program. Drs. Forehand and Long place more than 30 years of collective research into this informative, yet easy-to-read manual, giving you, as parents, a step-by-step guide toward improving your child's behavior as well as your entire family's relationship. SC, 256 pages.


 

Buyer's Guide to American Wines: The Right Wine for the Right P

Here is all the information you will ever need to find the best American wines at the best prices. Anthony Dias Blue has put his extraordinary palate to work for you. He has tasted more than 5,000 currently available American wines, rated them, and described them in direct and easy-to-understand language. No, you won't find any fancy "Winespeak" here--just tough-minded, accurate judgments that have won plaudits from experts and consumers alike. SC, 230 pages.


 

 

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Managing for the Future: The 1990s and Beyond

Managing for the Future: The 1990s and Beyond

Savvy executives have long relied on the insights of Peter Drucker. Here, the world's most...


 

One Up On Wall Street

One Up On Wall Street

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The Poetry of Robert Frost

The Poetry of Robert Frost

"Two roads diverged in a wood, and I - I took the one less traveled by, And that has made all the difference"...


 

Dark: Stories of Madness, Murder and the Supernatural (Unabridged Selections)

Dark: Stories of Madness, Murder and the Supernatural (Unabridged Selections)

Dark offers chilling stories about the things that scare us the most: murder, hauntings, insanity, and our own vulnerability...


 

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Writing A Book - Tips From An Author: Tip 1
 by: www.GetPlotted.com

Any good work of fiction has a basic set of components. Without these various elements, your book will be unsatisfying, or worse, unreadable. Many new authors make the mistake of copying or 'aping' an existing writer's style, or a popular genre - this can result in formulaic or cliched stories that probably won't be easy to sell to agents and publishers. The one thing to remember above all else is that any story, when reduced to it's most simple and basic level, can be described as 'There is a problem. The problem gets solved.' Of course, you need other components apart from a problem and a solution. You need characters, participants who can both create and solve the problem. These characters also serve another role - they allow the reader to 'identify', and make the story come to life in a way that would otherwise be impossible.

Many good stories rely on the '3 act' structure. Other structures are possible, of course - as an example, the plot generation software over at www.GetPlotted.com allows you to extend your novel in any direction your like. The 3 act story has a beginning, a middle and an end. Each act serves a different purpose, but all are equally important. Let's examine the opening act. This is a place for you to set the scene - introduce some of the main characters, for example. You can also 'foreshadow' here - that is, give the readers clues to things that will probably be happening later in the story. A story about a vigilante superhero, for example, might open with the young and terrified junior version of the character witnessing his/her parents being gunned down pointlessly in the city. This 'foreshadows' the development of the child into the vigilante later in the story.

It is also possible to set up conflict potentials at this point. By this we mean that a good character always has flaws. For example, if your hero is an Olympic champion swimmer, it might be useful to create a stress in the character by showing him almost drowning as a child. The hero has overcome a daunting flaw in order to reach a goal. Throughout the rest of the story, the character can always be stressed again to heighten tension, as the reader will never be quite sure if the flaw has actually been overcome, or simply suppressed. Character responses to temptation are good ways of demonstrating stress too. Having fallen once, the reader can never be sure the character won't fall again. You can short circuit the character generation process by using the character screens at www.GetPlotted.com - these have literally billions of random characters that you can use or tweak until they are perfect for your purposes.

In the opening act you should also show the reader who your protagonist and antagonist are. Most good stories have a 'hero' and a 'villain'. You want the reader to identify strongly with the hero - a good page turner novel will force the reader to invest emotionally in the hero from day 1. Note that heroes don't have to be perfect - the contract killer in 'Gross Point Blank', for example, is immensely likable because although he is a ruthless killing machine, he is also emotionally vulnerable and confused about his life. He's also nice to his mum - i.e. he has characteristics we can empathize with.

You should also set up the basic conflict that will run throughout the story - what is actually at stake here? In the Lord of the Rings, for example, after the pleasantries of a birthday party, it becomes apparent that nothing less than the fate of the entire world is at stake. And while we are on it, which world? Middle Earth? Modern day New York? Ancient Rome? The far flung future? Explain, because the seriousness of any conflict is very dependent on the setting. Your synopsis will need this scene setting - any editor or agent will need to be able to understand instantly what's at stake, without ploughing through 10 pages of story. The 'preview' section at www.GetPlotted.com generates a first pass story synopsis for you, and this can certainly reduce the time needed to do a good job.

And of course, you can set the overall tone for the novel, and foreshadow the ending. A Terry Pratchett novel is a comedy from the first paragraph. A Stephen King novel screams horror / unpleasantness / darkness from page 1. If your hero marries the heroine at the end of your story, you might shadow this by showing them as childhood sweethearts in the opening act. You get the idea - build layers into your storytelling (but don't become TOO complicated!). That way, the reader will feel like they are getting a full three-course meal in a fancy restaurant, rather than a Big Mac and fries. At www.GetPlotted.com stories are generally assigned a genre, and there are many of them, from romance to crime, to sci-fi or horror. By deciding on your genre first, you won't confuse the reader later.

 

About The Author

Copyright www.GetPlotted.com. You may reproduce this article as long as you do so in its entirity, and preserve working links.

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